Google Merchant Center Ban

Have you logged into your Google Merchant Centre Account only to fined that it is suspended or banned? Then keep reading as in today’s blog we will be going to learn why it happens in the first place and also how to fix it when it does happen.

So why do accounts get banned? Before we get into the details of this you need to think about how Google works and thinks in terms of being a search engine. Here are some takeaway notes:

  • Basically Google thinks there is something fishy or risky about you and your site
  • This is entirely automated – don’t take things personally
  • A lot of fraud occurs on Google Shopping
  • Google has a ton of factors it associates with fraud and these are constantly updated
  • Have you actually got through the merchant centre policies in detail?
  • Would you actually buy from your site?
  • Are you in any way doing something misleading?

If your answer is reluctant or negative when asking yourself any of these questions then you will need to refine or restructure you business as well as your online store/website. This is so crucial because it is the fundamentals of an online business ensuring that what you are selling is ethical and also up to the customers expectations.

Steps to Remove Suspension

There are two steps you must apply in order to remove your suspension.

  1. Identify the reason for suspension
  2. Contact Google for a manual review

Most Common Reasons For Merchant Suspension

Contact Page needs to be easily accessible – have it in the header and footer.

You MUST HAVE 2 of these 3 listed on the contact us, header, footer – make sure they are legitimate and match all across the internet.

  1. Email – don’t use gmail or a free unpaid email.
  2. Address – make sure it’s real and matches other areas
  3. Phone number – again don’t use a fake one, sign up for a virtual phone number.

Counterfeit Products

You cannot just simply have a contact form on your website, there isn’t enough information to be validated and to show your customers and Google that you are a legitimate online business. In this next segment we will go into the definition of counterfeit or dangerous products according to Google. Counterfeit products can include selling fake or plagiarised clothes which are knock offs of a popular or well-known brand. The products can be closely mimicking a trademarked brand or even patented products.

Dangerous Products 

You cannot just simply have a contact form on your website, there isn’t enough information to be validated and to show your customers and Google that you are a legitimate online business. In this next segment we will go into the definition of counterfeit or dangerous products according to Google. Counterfeit products can include selling fake or plagiarised clothes which are knock offs of a popular or well-known brand. The products can be closely mimicking a trademarked brand or even patented products.

Missing Legal Pages

Legal pages and policies are essential when it comes to your online store or website. You must have refund/return, terms of service, shopping, contact us and privacy policies. All of these statements and pages must be easily discoverable and in multiple places. Policies must never be misleading and clearly disclose all conditions before and after purchase.

The above are some ways in which you can combat merchant centre bans however the best advice we can give you is to be proactive and try to avoid the merchant centre ban or suspension occurring in the first place. If you have any questions or would like to know more about merchant account suspensions or account ban then you can jump onto Nik Armenis’s YouTube Channel to see more videos on this here.

 

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