How To Fix Your Google Shopping Campaign
So you are stuck and need help troubleshooting when it comes to diagnosing what’s wrong with your Google Shopping Campaign. This blog is for those of you who are wanting to fix these common issues below:
- No Impressions – ads aren’t delivering or being shown
- Impressions, No Clicks – ads are being shown but not getting any clicks
- Clicks, But No Sales – you’re getting clicks on your ads but no conversions
- Sales But Not Profitable – you’re getting sales but your ROAS is negative.
No Impressions – ads aren’t delivering or being shown
With no impressions where your products in your campaign aren’t getting any impression you need to be patient and limit the changes you make. It’s also essential to see if your feed, products and ad been approved in the Merchant Centre or Google Ads. Do your products have keyword search volume or is it simply not something that individuals are searching for. Another thing to think about is your bid high enough to have your ad shown and what are your competitors bidding on?
Impressions, No Clicks – ads are being shown but not getting any clicks
Are you using high quality images? Are your keywords in your titles and description relevant to the images shown? This is something so many ecommerce business owners look over when it really should be something that they invest in. Find a professional photographer to take high resolution images that are enticing to your audience.
Clicks, But No Sales – you’re getting clicks on your ads but no conversions
Is the ad(image and keywords) and product landing page congruent? Is the user getting what they expect when they land? Also is your price competitive with other shopping sellers and is your store optimised for conversions? Trustworthy, great descriptions, high quality images and quick load times. You must be updating and removing unprofitable products whilst also adding new products.
Sales But Not Profitable – you’re getting sales but your ROAS is negative
It can be extremely frustrating when you are receiving sales however they aren’t profitable and your ROAS is negative. There are a few ways in which you can increase the profitability of your products. Can you improve your landing page and store conversion rates? Always optimising images, product descriptions and titles are all accurate and of high resolution.