Specialist Google Ads strategy and management for established eCommerce brands — with commercial thinking that goes well beyond the ad account.
Entry point offer
A commercially grounded review of your account — not a surface checklist. We look at what's actually limiting profitable growth and give you a clear roadmap to fix it.
Best for: eCommerce brands spending $10k+/mo on Google Ads who suspect there's more performance available.
Learn moreLimited availability each quarter
Most agencies manage activity. We manage outcomes. There's a difference — and your results will reflect it.
Google Ads for eCommerce is all we do. Shopping, Search, Performance Max, feed strategy, attribution, scaling — this is our entire focus, not one line item in a service menu.
Campaign performance doesn't exist in isolation. We look at offer strength, margin per product, funnel friction, feed quality, and what's actually constraining growth — then we fix what matters most.
Nik works on every account. Not an account manager, not an offshore team. You get experienced hands and honest thinking — not a polished handoff to someone who joined six months ago.
We want fewer, better clients — the kind where incentives are aligned and trust is built over time. That approach produces better results and a better relationship for everyone involved.
Treating campaigns in isolation is why most agencies get stuck. We look at the full picture — because that's where the real leverage is.
Whether your setup is actually built to scale, or just accumulated over time
Where money is going vs where it's generating real return
Title logic, attribute completeness, custom labels — the foundation of Shopping performance
Whether your data is reliable enough to make confident decisions from
What you're promoting vs what actually makes you money — often very different things
How you're managing existing demand vs building new customer acquisition
Where traffic is dropping off and what's suppressing conversion from your ad spend
Whether the proposition, pricing, and creative are doing the work they need to do
"We don't just look at what's happening inside the account. We try to understand what's limiting the business — and then work backwards into what Google Ads needs to do to solve it."
Google Ads management and strategy for eCommerce brands that want to scale profitably — not just maintain activity.
Start with an Audit →Ongoing management of your Google Ads account — combining hands-on campaign work with strategic direction. This isn't just maintenance. It's a constant cycle of diagnosis, optimisation, and commercial thinking about what to do next and why.
Nik works directly on the account. Every optimisation, every strategy call, every result — from someone with 8+ years of focused eCommerce experience.
A deep, commercially grounded review of your account — not a checklist. We look at where spend is going, what's limiting growth, and what a clear path forward looks like. Best as a starting point for new engagements, or for brands who want honest outside perspective.
For founders and operators who want commercial input — without the overhead of full management. This might mean working through a scaling challenge, evaluating channel mix, improving measurement, or building internal capability. Structured engagements, focused outcomes.
We work with a small number of clients at any one time. Being clear about fit saves everyone time — and produces better results.
We're a strong fit for
Probably not the right fit if
We don't optimise for vanity metrics. Here's what happens when commercial thinking meets Google Ads expertise.
A mid-size apparel brand was spending heavily on Performance Max with minimal visibility into what was actually driving purchases — or whether those purchases were profitable at all. We rebuilt the structure, fixed attribution, and separated brand from non-brand capture.
This brand had strong Shopping performance but couldn't push volume without their ROAS collapsing. The problem wasn't the campaigns — it was margin mix and how they were bidding across a product catalogue with wildly different economics.
No fluff. No generic advice. Just commercially grounded thinking from someone who works in it every day.
Scaling frameworks, campaign structure, bidding strategy
PMax structure, asset groups, signals, and real-world setups
Feed strategy, title optimisation, custom labels, bid logic
Margins, product mix, offer strength, and what drives real profit
How to identify what's actually wrong — and what to fix first
Conversion tracking, attribution, and making your data trustworthy
Beyond ads — offers, funnel, CRO, and building leverage
Templates, playbooks, frameworks, and downloadable tools
Armenis Digital is deliberately lean. I don't run a team of account managers, I don't have offshore execution, and I don't hand off client work. Every strategy, every recommendation, every result comes from 8+ years of focused experience in Google Ads and eCommerce — directly applied to your account.
The business is built this way on purpose. Fewer, better clients. Deeper relationships. Stronger results. I'd rather build something I'm genuinely proud of than grow for the sake of it.
I'm based on the Gold Coast, Australia, and I work with eCommerce brands across Australia and internationally. If you want to talk about your account, I'm direct, honest, and won't waste your time.
More about how I work →This isn't a surface checklist. It's a deep, commercially grounded review of your account — covering what's working, what's being left on the table, and what a clear path forward looks like.
We look at account structure, spend allocation, Shopping and PMax setup, feed quality, tracking integrity, brand vs non-brand strategy, product mix, funnel friction, and margin considerations. Then we give you a clear recommendation — not a deck full of numbers.
Best for established eCommerce brands spending $10k+/mo on Google Ads.
Limited availability. Response within 48 hours.
Start with a conversation. No pitch deck, no generic proposal — just an honest look at where you are and whether we're the right fit.