A commercially grounded review of your Google Ads account. Not a surface checklist — a real diagnosis of what's working, what isn't, and what a clear path forward looks like.
Apply for a review
We review every application and follow up within 48 hours. Limited availability.
Response within 48 hours. No obligation to continue.
We don't look at everything with equal depth — we prioritise based on what we see in your specific account. But here's what's in scope:
Whether your setup is actually built to scale or just accumulated organically over time. Fragmentation, duplication, logic gaps, and whether the structure reflects your business priorities.
Where money is going vs where revenue is being generated. Whether budget is concentrated in high-performers or spread too thin across too many campaigns.
Asset group structure, audience signal quality, campaign segmentation logic, and whether PMax is working as intended or cannibalising other campaigns.
How products are segmented, how bids are structured across the catalogue, and whether the bidding logic reflects your actual margin and priority mix.
How branded and non-branded traffic is managed and separated. Whether you're over-investing in existing demand and underinvesting in new customer acquisition — or vice versa.
Whether your Search campaigns are capturing the right queries at the right stages of intent. Match type logic, negatives, and where coverage is missing or leaking.
Title logic, attribute completeness, category mapping, custom labels, product data quality, and how feed issues are affecting Shopping visibility and relevance.
Whether your conversion tracking is accurate, what's being counted as a conversion and whether that's the right thing, and where data gaps are affecting bidding and reporting.
How conversions are being attributed across channels and whether that model is giving you a reliable picture of what's actually driving revenue.
Whether you're bidding in a way that reflects your actual margin contribution across products. High-volume doesn't always mean high-value — we look at whether your spend reflects that.
Where traffic is landing, whether those pages match ad intent, and where obvious friction is suppressing conversion rate below what your ad spend deserves.
Whether the proposition in your ads is compelling enough to convert, and whether there are obvious gaps in creative, promotion, or messaging that are costing you.
The output is designed to give you genuine clarity — not a 60-slide deck that takes three hours to read and leaves you more confused than when you started.
Every recommendation comes with a rationale. You'll know why it matters, what the likely impact is, and what to do first. Whether you work with us after or not, the output is yours.
"I didn't realise how much we were leaving on the table until someone actually looked at the full picture — the account, the feed, the product margins, all of it together."
— eCommerce founder, homewares brandA structured, readable document covering key findings across every review area relevant to your account. Clear, specific, and direct — not padded out with generic advice.
Our honest read on what's driving current performance — and what's limiting it. This is the part most audits skip. It's also the most valuable.
A clear list of what to fix, restructure, or improve — in order of likely commercial impact. With the reasoning behind each recommendation, not just a list of tasks.
We walk through the findings together on a call. You can ask questions, push back, add context, and leave with a clear understanding of what to do next.
The process is designed to be low-friction on your end. We need access and context — then we do the work.
Fill in the application form. We review it and confirm within 48 hours whether we're a good fit and have availability. If yes, we'll book a brief intake call to gather context.
You grant read access to your Google Ads account, Merchant Center, and GA4. We ask a few targeted questions about your business, margins, product priorities, and what you most want answered.
Nik conducts the full review. We go through the account in depth, pull the data we need, and build the findings document. We may reach out if we need clarification on something.
We send you the written output and book a call to walk through it together. You'll leave with a clear picture of what to prioritise and why.
No pressure to continue. Some clients take the output and act on it internally or with their existing team. Others use it as the basis for an ongoing engagement. Either is fine.
The audit is most valuable when there's real substance to work with — an established account, meaningful spend, and a genuine growth ambition.
Good fit
Probably not the right moment
Limited availability. We review every application and respond within 48 hours. No obligation to continue after the audit.