This isn't a menu of services you can mix and match. It's a focused offering built around one thing: helping established eCommerce brands get more profitable growth from Google Ads — with commercial thinking that goes well beyond campaign management.
Every engagement is led directly by Nik. No account managers, no junior handoffs, no layers between you and the person doing the thinking.
Most Google Ads management looks like this: set up campaigns, monitor performance, make incremental adjustments, send a report at the end of the month. That's activity — not strategy.
What we do is different. Every optimisation decision is made in the context of the broader business: what margins look like, which products actually move the needle, what's converting and what isn't, where the tracking is solid and where it isn't. We're constantly diagnosing — not just managing.
The goal isn't to run busy campaigns. It's to build a Google Ads setup that generates profitable growth, improves over time, and gives you real commercial clarity about what's working.
We work across the full Google Ads stack for eCommerce, with a particular focus on the channels that move the most revenue for established brands:
Campaign settings are only part of what determines performance. We look at the things most agencies ignore — because they're not comfortable talking about them or don't know how:
Product mix and margin contribution. Which SKUs are worth bidding aggressively on vs which are eating budget with poor return. Feed quality and how your product data is affecting visibility and relevance. Offer strength — whether what you're showing in ads is actually compelling enough to convert. Landing page and funnel friction. Tracking integrity and whether the data you're making decisions from is actually accurate.
We flag these things clearly, give you our view on what to prioritise, and work with you to address them. Because no amount of campaign optimisation will fix a fundamentally broken funnel or a margin problem.
We start with a thorough review of your current setup — campaigns, tracking, feed, historical performance, attribution — so we understand exactly where you're starting from and what needs to be addressed first.
Based on the review, we develop a prioritised plan: what gets fixed immediately, what gets restructured over time, and what the growth path looks like over the next 3–6 months.
Regular account work — bids, structure, testing, feed improvements, new campaigns where relevant. Always tied to commercial outcomes, not activity for its own sake.
Structured conversations to review performance, discuss what we're seeing in the account, talk through the broader business context, and align on direction. Not a dashboard walkthrough — a real strategic conversation.
You'll hear from us when something matters — not with a wall of reporting for the sake of it. Direct, clear, and always tied to what it means for your business.
Established eCommerce brands spending $10k–$200k+/month on Google Ads, with proven product-market fit, decent margins, and ambition to scale profitably. You've likely outgrown what a generalist agency or junior account manager can provide, and you want someone who thinks about the whole business — not just the ad account.
Most audits are surface-level checklists. They tell you whether your conversion tracking is set up, whether your ad copy follows best practices, whether your bid strategy is technically correct. That's useful — but it's not what moves the needle.
Our audit is different. We go into the account with a commercial mindset: what's the structure actually optimised for, where is spend going relative to where revenue comes from, what are the product and margin dynamics at play, and what's the honest diagnosis of why performance is where it is?
You get a clear, written output with specific findings and a prioritised action plan — not a report card, not a pitch deck for why you should hire us. Honest analysis you can act on, regardless of what you decide next.
A detailed written document covering key findings across each review area, a clear diagnosis of what's driving current performance (and what's holding it back), and a prioritised list of recommendations — with rationale, so you know why each one matters.
We walk through it together on a call. You leave knowing exactly what needs to change and in what order — whether you decide to work with us or not.
Established eCommerce brands spending $10k+/month on Google Ads who feel like there's more performance available but aren't sure where it is. Also works well for brands who've been with an agency for a while and want honest outside perspective on how their account is actually being managed.
Some clients don't need ongoing management — they have internal capability, or they're working with a team they trust, but they need a senior commercial perspective to pressure-test decisions, work through a specific challenge, or build better systems.
Others are founders who want to understand what's happening in their paid channels at a deeper level — not just receive a report, but actually develop the commercial thinking to make better decisions alongside their team.
Advisory engagements are structured around what you actually need — not a standard retainer format. They might be a series of focused sessions over a few weeks, an ongoing monthly call with support between, or a defined project with a clear output. We talk through what makes sense before agreeing to anything.
Founders and operators at established eCommerce brands who want strategic commercial input on paid growth, measurement, and AI-assisted systems — without full management. Also suits brands with capable internal teams who want experienced outside perspective on specific challenges.
We start by trying to understand what's actually going on — not what looks like a problem on the surface. Most underperformance has a root cause that isn't obvious from campaign metrics alone. Finding it matters more than moving fast.
ROAS is not a profit metric. Volume is not the goal. We orient everything around what actually matters: are we generating profitable new customers, are we scaling efficiently, and is the business better off than it was? If the answer isn't clearly yes, we're asking the wrong questions.
If your tracking is unreliable, we'll tell you. If your offer is weak, we'll say so. If a campaign type isn't suited to what you're trying to achieve, we'll explain why. This isn't how every agency operates — but it's how we think you get better outcomes.
Google Ads performance is connected to your product margins, your feed quality, your site experience, your creative, and your offer strength. Optimising inside the platform while ignoring those inputs is how you get stuck. We think across all of them.
We use AI-assisted analysis to improve diagnostic speed, surface patterns faster, and generate better reporting. But it's a tool — human judgment still drives every strategy decision. We're not replacing thinking with automation; we're making it sharper.
The best results come from working with clients long enough to really understand their business, build trust, and make compounding improvements. We don't chase churn. We work with fewer clients, better, for longer — and that changes the quality of everything.
It's a low-commitment way to get a clear, honest picture of your account — and what a path forward looks like.